I'm not sure why, but I seem to be attracting more and more clients asking me to do reviews. I love and hate review writing. On the plus side, it is often well paid considering that all I have to do is write about my experience, something which, as a blogger, I tend to find as natural as breathing anyway. Reviews are often short, and factual with little need to find 'just the right word' or any kind of clever turn of phrase to make the piece more interesting. The interest value lies in the product/service/location itself.
On the down side I often find myself in a bit of a moral swamp. If I am writing reviews, for example for a catalog or website filled with products which I have no experience of then this could be classed more as fiction writing or salescopywriting at best. At worst, it is down right lying, and the little red devil on one shoulder fights with the angel on my other. It tends to go something like this:
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